And the winner is….
Donatella Versace! The iconic designer of the legendary fashion house Versace has been picked to collaborate on a collection with the fast-fashion retailer. According to a press release “The exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, color and exuberance in exclusive materials at fantastic H&M prices”.
This is a great opportunity for Versace to release a more affordable collection to the public and to a chance to make sure that even young girls and soccer moms know about the Versace name.
“Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season, ” Margareta van den Bosch, creative advisor at H&M said in a statement.
The collection is said to include 40 pieces for women, 20 pieces for men, as well as accessories. Donatella spoke of her excitement for the collaboration saying “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience, the collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Well I know I’m excited! The collection will be released worldwide on November 17. 2011. Below is a video of the official announcement.