2011 ROCK THE BELLS PRESS RELEASE:
Boost Mobile in Association with GUERILLA UNION
ROCK THE BELLS 2011 FESTIVAL SERIES
Powered by BlackBerry
Heads to Four Major North American Cities, Featuring Three Main Stages
Confirmed Headliners Performing Full Album Sets Include
Ms. Lauryn Hill, Nas, Cypress Hill, Mos Def & Talib Kweli are Black Star, Raekwon & Ghostface and more
Guerilla Union Announce Title Sponsorship with Boost Mobile;
Team with House of Blues for Intimate Club Tour
GU Pre-sale Starts June 3; General On-sale Starts June 4
The line-up for the ROCK THE BELLS 2011 FESTIVAL SERIES–presented by Boost Mobile in association with GUERILLA UNION and powered by BlackBerry–will feature an array of seminal and up-and-coming hip-hop artists on three stages. Headliners include Ms. Lauryn Hill, Nas, Erykah Badu and Cypress Hill. See the current line-up below and look for more performers to be announced soon.
This year’s festival will head to four major North American markets. Kicking off in the Los Angeles-area on August 20 at the San Manuel Amphitheater, ROCK THE BELLS will then head to San Francisco on August 27 at Shoreline Amphitheatre. The festival moves to the east coast for a show in New York on September 3 at Governor’s Island (co-promoted with Bowery Presents, Highline, Mad Dog Presents) before wrapping in Boston on September 10.
ROCK THE BELLS featured a number of headliners performing their most influential albums in their entirety for the first time in the history of hip-hop entertainment last summer. The tradition continues this year with Ms. Lauryn Hill performing her landmark, multi-platinum selling, multi-GRAMMY winning album The Miseducation Of Lauryn Hill and Nas performing his breakthrough debut album Illmatic with special guests AZ, Pete Rock and DJ Premier. Nas says about performing Illmatic this summer, “For years people have been asking me to do Illmatic in so many ways, from stage plays to movies to books, but the time wasn’t right. Where music is going now, the time is right. This will be my biggest production and it only makes sense to do it on the best rap tour which also happens to be a brand I’ve built and am a partner in. Can’t wait to kill it with my comrades AZ, Premo & Pete Rock!”
Full album sets can also be expected from: Cypress Hill performing their 1993 multi-platinum album Black Sunday, featuring modern rock radio mainstay “Insane In The Membrane”; Mos Def & Talib Kweli Are Black Star performing their 1998 self-titled debut album; Raekwon & Ghostface teaming up for critically acclaimed, platinum selling Only Built 4 Cuban Linx and more.
“I am excited that this year’s Rock The Bells will continue its rich history and tradition by presenting the best and most ambitious festival programming in Hip Hop,” says festival co-founder and Guerilla Union head Chang Weisberg. “The bar has been set high and this year’s line-up will certainly stake its claim. With ten of the biggest records in the history of the genre and the freshest new talent bubbling from the underground, this summer’s Rock The Bells is another dream come true.”
ROCK THE BELLS will feature three main stages this year. The two returning stages are the ROCK THE BELLS STAGE and the PAID DUES STAGE, which will feature independent hip-hop acts that performed at the Paid Dues Festival this past April in San Bernardino and new artists-on-the-rise. Paid Dues Festival creator Murs says, “I am excited that I once again have the privilege of hosting the Paid Dues Stage. We will have the honor of showcasing some of the best talent in independent hip hop as part of the worlds largest and longest running hip hop festival… the Paid Dues stage is gonna be the one to watch this year.”
The 36 CHAMBERS STAGE is a new addition to the festival and will primarily feature members of the Wu-Tang Clan as well as artists selected by stage curator and Wu-Tang Clan mainstay RZA. A fourth stage that will also be added to most markets is the GRINDTIME NOW STAGE, which will feature battle-style performances.
Guerilla Union, the live events company behind world-class platforms including Cypress Hill SmokeOut Festival and Paid Dues Independent Hip-Hop Festival, has teamed up with a new title sponsor Boost Mobile for the eighth annual installment of ROCK THE BELLS.
“Boost Mobile has a strong history in the music community and being part of such a well-established festival further enhances that commitment,” said Steve Gaffney, vice president-Corporate Marketing, Boost Mobile. “With our handset partner BlackBerry, we look forward to bringing the sponsorship to life and giving festival attendees an experience to remember.”
In addition to the festival dates, Guerilla Union has teamed with new strategic partner House of Blues/Live Nation for an intimate ROCK THE BELLS club tour featuring select ROCK THE BELLS artists on dates surrounding the festival shows. Look for more information on the confirmed artists and routing for the ROCK THE BELLS club tour shortly.
Venues, dates and the lineup for the ROCK THE BELLS tour were announced at the ROCK THE BELLS 2010 LAUNCH PARTY on May 24 at the House of Blues Sunset in West Hollywood, CA. For the fourth year in a row, freestyle champion MC Supernatural freestyled the lineup to the media. Artists in attendance at the press conference and launch party include co-host RZA, Cypress Hill, Havoc (Mobb Deep), Souls of Mischief, Blu & Exile and Evidence.
Artists confirmed for the ROCK THE BELLS 2011 FESTIVAL SERIES include:
Ms. Lauryn Hill – The Miseducation of Lauryn Hill
Nas – Illmatic with AZ, Pete Rock, and DJ Premier
Cypress Hill – Black Sunday
Mos Def & Talib Kweli Are Black Star
Raekwon & Ghostface – Only Built for Cuban Linx
Mobb Deep – The Infamous
The GZA – Liquid Swords
Souls of Mischief – 93 ‘til Infinity
Blu & Exile
Masta Killah – No Said Date
+ notes full-album sets
* notes performance on select dates only
The RZA + MURS 3:16 + Supernatural
ROCK THE BELLS 2011 FESTIVAL SERIES Tour Dates
08.20 San Bernardino, CA – San Manuel Amphitheater
08.27 Mountain View, CA – Shoreline Amphitheatre
09.03 New York, NY – Governor’s Island
09.10 Boston, MA
The Guerilla Union pre-sale for the ROCK THE BELLS 2011 FESTIVAL SERIES will go from June 3 at 10am PST – 10pm PST. The general on-sale starts on June 4. Fans are advised to visitwww.rockthebells.net for the exact lineup per city and are encouraged to sign up for the Guerilla Union newsletter for important announcements and up-to-date information regarding the tour.